To most of you, today’s Wanderluxe feature will be a familiar face. Alicia Quan of aliciafashionista is a regular on the Vancouver fashion and lifestyle scene and one of the most prominent bloggers in our gorgeous city. She’s also the owner of Capital Q Creative, where I’m currently interning! Wanderluxe features are all about people who aren’t afraid to pave their own way and embody their personal style in every aspect of their lives. Between her crazy successful blog and starting her own social media company at 26, I don’t know anyone who would argue that Alicia doesn’t fit that bill to a T.
I mean, I might be totally biased here because I totally adore the girl (best boss ever: work consists of twitter, instagram, coffee, and talking about The Mindy Project, what’s not to love?) but I don’t know a lot of people who are as fashionable and multi-talented as Alicia. She’s been featured in the Glitter Guide and Refinery Magazine among other publications and her growing roster of clients only attest to the fact that this girl is the real deal when it comes to social media savvy.
I’m pretty sure if we had another intern they would probably call me a suck up at this point. So let’s switch lanes, why don’t I tell you about how I met Alicia in the first place?
I’ve actually written a feature on Alicia before for Stylust Magazine, but the first time I met Alicia in person was at the North Vancouver Joe Fresh grand opening when I was at Framework Magazine, which I almost hope she doesn’t remember because I was incredibly awkward. I’m not exactly the smoothest person to begin with but that day I exceeded my personal expectation of how weird I could act in a social setting. When Bria (the editor of Framework) originally invited me to go with her to the Joe Fresh opening I was pretty excited. I like Joe Fresh, they make cute clothes and their lipsticks are on point, plus it would be such a great opportunity to network and meet new people. And hello? Discount, free food, free booze? I was so there.
Unfortunately, poor planning on my part led to day 3 of my very first juice fast falling on the same day as the Joe Fresh opening. All morning at Framework I kept telling myself “it’s going to be totally cool, I have two more juices in the fridge and I am so strong and dedicated to this! There’s only a few more hours, I can totally make it the rest of the day, even if it involves an event with free food.” 2 juices and 4 hours later: I wasn’t so much hungry as I was ready to kill somebody for something deep fried and greasy. A lot of experienced juicers will tell you that fasting eliminates your desire for bad foods and fills you with energy. These people are liars.
The drive up to North Vancouver passed by in a fuzzy, sugar withdrawal blur. One minute I was at the Frameworks office and the next I found myself in North Vancouver meeting Alicia, Jennifer of Prairie Girl in the City, Randa of The Unprecedented, and countless other bloggers for the first time while struggling to not attack an innocent cater waiter when he offered me caprese salad on a stick. I remember being introduced to Alicia and saying the cursory “nice to meet you blah blah blahs” and then just blankly thinking “I should probably say something to keep the conversation goi–omg, is that server bringing albacore tuna over here?!” I’m pretty sure at that point I went into panic mode and I spent the rest of the event desperately avoiding eye contact with anybody just in case they wanted to offer me hors d’oeuvres or wine.
Fortunately, this may have worked to my advantage (or not, I mean ideally I would have rather not been the biggest weirdo at Joe Fresh) because I’m pretty sure NOBODY remembers me from that day except for one or two servers who noticed me actively hiding from them. That or Alicia was just too nice to bring it up when I contacted her several months later asking about an internship position.
Nevertheless, I am interning at Capital Q now, and at our last meeting we took these stunning photos and I picked Alicia’s brains a little to learn more about her and where she’d like her blog and business to go.
W: In the years since you’ve started your blog, how has your style evolved? Do you think you stayed true to a single fashion philosophy during that time?
A: I think any changes in my style have been organic. Having a blog in your twenties just means that a process of growing up and evolving is inevitable. I always try to wear things that are figure flattering and that I love. It’s all about being confident in your personal style.
Is there a piece that’s always stuck out for you? Something that you’ll probably never get rid of?
One of the first designer things I ever purchased was an adorable Betsey Johnson dress. Has a burgundy background with a colourful bow pattern. Sounds really out there, but it’s actually quite sweet. I bought it right at the beginning of my career in the fashion industry and it reminds me so much of that time. I don’t think I’ll ever be able to part with that one.
Obviously blogging is a big part of your life now, but how do you think it has impacted your life the most? What’s your favourite thing about blogging?
Blogging has changed everything about my life. I was able to leave my nine to five and carve my own path in the industry. The network I’ve built online and in person has the biggest impact on me. I feel so lucky to know so many wonderful people in this city. My favourite thing about blogging is probably just the possibilities. Who knows where this strange blog world will go, but I’m so excited to find out!
When you were growing up, what kind of career did you see yourself having? Does Capital Q fit that vision at all?
Pretty sure when I was a kid, I wanted to be a Spice Girl. So no, Capital Q doesn’t quite fulfill my dreams of pop singer fame. It does, however, align with my lifelong vision of owning my own business. Thankfully a social media company is a step up from our old cul-de-sac lemonade stands.
Where do you see your blog and Capital Q in a year?
I always have big plans for the blog. I’m trying to expand it from just fashion to other lifestyle articles and Vancouver specific content. Then there are specific goals like, say, NYFW in the fall! As for Capital Q, we hope to have our client base expanded by then. Happy to report that so far, everything is on track for 2014!
Best/Worst thing about owning a small business?
The best and worst part of being a small business owner is definitely the freedom. You choose the hours, who you work with, and how much you can take on. This also means you have to be completely self-motivated ALL the time and that finding a work/life balance is like coming across a unicorn in the forest. After two and a half years of this though, I have to say that the pros always outweigh the cons.
What is your must have for the coming season? Is there anything you’re currently coveting? (Personally, I am dying for J.Crew to come out with a matte leather version of their Everly heels. I made up dream shoes in my head and now I can’t find them and it’s killing me inside. I’ve also made up a billion perfect outfits to go with my imaginary shoes and now my imaginary closet is bursting at the seams.)
Since it’s having a moment and it’s sooo my style, I’m going to stock up on full midi skirts. And I’m currently lusting after a pair of Karen Walker sunglasses. They’re a spring/summer essential!
And finally, because for some reason I feel like I can’t end an interview without a silly totally cliché question, describe your dream dinner party!
Oooh you know I love clichés! My dream dinner party would be a girl crush fest. Jenna Lyons, Kristin Wiig, Florence Welch, Sarah Jessica Parker, Mindy Kaling, The Olsen Twins, Jennifer Lawrence, Olivia Palermo, Emma Stone, and my best friend Jessica so that I’d have someone there to share in the celebrity overload. I imagine the evening would be super stylish, really funny, and a little bit weird.
Photos by Kaoverii Marapon
Follow Alicia on instagram and on twitter, and while you’re at it show Capital Q Creative some love too! Capital Q Instagram, Capital Q Twitter